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Someone did a negative indirect about my political statements. One of her favorite pieces is a t-shirt with a missing poster, under the missing label is the statue of liberty implying the loss of freedom in America.Īs a consequence of Grady’s expression through fashion design, some critics with opposing opinions have already spoken negatively about her statements. That’s where I got ‘gossip’, and these topics being discussed are definitely ‘odd’,” Grady said. “I wanted to say something about the things that are happening in the world today. Rather, it’s about speaking her mind and expressing her views through her designs.

“I think I’d like to be in marketing and advertising, or just branding in general,” she said.įor Grady, Odd Gossip is more than just starting a fashion career or earning money. “I send Instagram models and people with lots of followers t-shirts or hoodies, and then they’ll post and tag So, when they do that, there’s a big spike in sales,” Grady said.Īlthough she is unsure if she wants to continue working on Odd Gossip in the future as a career, Grady is positive that wants to enter the fashion industry. Odd Gossip averages about 15 sales or $75 a week, but rise when Grady advertises her items on social media platforms. Before mid-July, her brand started taking off. This program made her brand’s development much easier by shortening the process of creating the website. Grady created her website using a program called Shopify, recommended by Urban Sophistication.

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Responding almost immediately, the youth-owned business gave her a lot of helpful information that offered advice on how to create her own website and brand. Using direct message on Instagram, Grady asked for tips regarding Urban Sophistication’s start as a fashion business. She started the process by contacting other youth-owned businesses, including the clothing line Urban Sophistication. Grady first had the idea to create her brand in May of 2018. One of Grady’s good friends, eleventh-grader Sam Gentile said, “ has talked about her interest in fashion for a long time and has wanted to create a brand for a while.” “It’s the most powerful and prominent form of self-expression,” Grady said, discussing where her love of art comes from. It’s a well-known fact that Grady has wanted to go into the fashion industry for as long as she can remember. Combining the two things she loves most - fashion and speaking out - eleventh-grader Anna Grady has created her own clothing brand, Odd Gossip, that has gained lots of attention in just four months.